> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trackplay.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Lead capture

> Ask for the email at the moment they want the rest, not before they care.

A form on page load asks for an email before you have earned it. A form at 4:00, right
before the reveal, asks for it when they want what comes next.

**Video → Customize → Lead Capture Form.**

## Set it up

<Steps>
  <Step title="Choose when it appears">
    * **First play**: as soon as they start watching.
    * **At a time**: a number of seconds in. This is the one that converts.
    * **When the viewer pauses**: the moment they disengage, which is usually the
      moment before they leave. Pair it with copy like *"Don't have time to watch now?
      Enter your info and we will send it to you."*
  </Step>

  <Step title="Decide if they can skip">
    Turn on **allow skip** to let them past it, optionally after a delay of up to 60
    seconds.

    A hard gate captures more emails and loses more viewers. Which trade you want depends
    on whether the list or the sale is the point.
  </Step>

  <Step title="Pick the fields">
    Name, email, phone, and a GDPR consent checkbox. Turn on only what you will use.
  </Step>

  <Step title="Send it somewhere">
    Set a **webhook URL** to receive the submission.
  </Step>
</Steps>

<Tip>
  Turn on **pause on show** so the video stops while the form is up. A form competing with
  a talking video gets ignored by both. On the **when the viewer pauses** trigger it means
  something slightly different: the video is already stopped, so it holds the video there
  until they submit.
</Tip>

<Note>
  The form never reappears for someone who has already submitted it, on any trigger. It
  shows at most once per view, so a viewer who skips it is not asked again every time they
  pause.
</Note>

## Designing it

The form has a drag-and-drop canvas, the same one the pause and end screens use. Start
from a template and edit, or build it from nothing.

## Where the lead goes

A submission fires the `lead.captured` event, which reaches everything you have connected:

* your **webhook**,
* **Zapier**,
* **Meta CAPI** and **TikTok Events** as a Lead event,
* **ActiveCampaign** or **GoHighLevel**, as a contact.

See [Webhooks](/integration/webhooks).

<Note>
  The lead is tied to the viewer's session, so the retention curve, the traffic source and
  any later sale are all joined to that person. That is the difference between a list and a
  list you can attribute.
</Note>