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The built-in metrics cover plays, retention and revenue. A custom metric covers whatever else you sell on: an add-to-cart click, a quiz completion, a scroll to the guarantee. Once defined, a custom metric behaves like any other: it gets a card, a sparkline and a trend, and it can be the goal metric of a split test.

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Define one

1

Open the metric library

Go to a video → Analytics → General, then click Customize metrics.
2

Create the metric

Give it a name, then choose what it counts.
3

Arrange the cards

Drag the cards into the order you want. The layout is saved per video.

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What a metric counts

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required
Which event to count: a built-in player event (click, hover, scroll, and so on), or custom for an event you send yourself via the Custom Events API.
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el_href | el_text | event_name
Which part of the event to match against. For a click, match the link’s href or its visible text. For a custom event, match the event name.
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contains | equals | wildcard | regex
How to compare.
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list
What to match, and what to explicitly rule out.
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count | pct | sum
  • count: how many times it happened.
  • pct: as a percentage of a denominator you choose.
  • sum: the total of a numeric field, e.g. the value on your custom events.
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optional
Only count the event if it happened before or after a point in the video.
A click metric with no matcher counts every click on the page, which is almost never what you want. Set the match values.

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Declaring an event name

Defining a custom metric on the custom event does double duty: it also declares that event name so the browser is allowed to send it.
That call is rejected until quiz_completed exists as a custom metric. See Custom Events API for why the browser path works this way.
Events sent from your backend do not need the declaration to be accepted: a token is already proof of trust. They still need it to be charted. Define the metric either way.

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Preset metrics

Connect an integration and it brings its own metrics with it: ElasticFunnels, ClickBank, BuyGoods and Digistore24 each ship a preset group, plus a generic “any funnel” set. Presets are fixed: you can chart them and split-test on them, but you cannot edit or delete them. Build your own alongside.