Skip to main content
Most “engagement scores” are a black box: a number with no explanation attached, tuned by someone who does not sell what you sell. TrackPlay’s is not. Every weight below is public, and every score comes with the plain-language reason behind it. That is the point: a score you cannot audit is not a score, it is a guess wearing a decimal point. Hot Leads is the ranked call list. It shows the viewers who have not bought yet and are acting like they are about to.

​
What counts as a lead

A lead is a session, not a person. TrackPlay scores individual visits, because the same viewer can be cold on Monday and hot on Thursday, and the call list should reflect Thursday. The list only includes:
  • Sessions that have not converted. A viewer who already bought does not need a call.
  • Sessions from the last 90 days by default.
  • A maximum of 500 rows, ranked by score, highest first.
Bots are excluded entirely, not penalized. A session TrackPlay believes is automated never appears on the list and never affects the score of anything else.

​
The score

The score runs 0 to 100. It is built from watch behavior, engagement actions, and traffic quality, each weighted by how strongly it actually predicted a sale on real conversion data, not by guesswork about what “should” matter.
The weights were set by measuring the real conversion rate behind each signal (687,000 sessions, 4,924 of them converting) and scaling each one to its lift over the baseline conversion rate. A signal that converts twice as often as baseline is worth roughly 10 points. This is why “reached the offer” outweighs “unmuted”: it converts more.
The total is clamped to a floor of 0 and a ceiling of 100. A session cannot score below zero no matter how many penalties stack, and cannot score above 100 no matter how many positive signals fire.

​
Tiers

Cold

Below 12. Converts at 0.013% in the calibration data.

Warm

12 to 54. Converts at 0.235%, about 18 times the cold rate.

Hot

55 and above. Converts at 3.924%, about 5.5 times the site baseline and 300 times the cold tier.
Hot is a defensible call list because it is validated against outcomes, not asserted. If a future re-check ever shows hot leads no longer converting far above cold leads, the weights are wrong and need to be re-derived. A score that stops separating winners from the rest is not worth publishing, and TrackPlay treats it that way internally.

​
Every score shows its reasons

A lead’s card does not stop at showing “78”. It shows the sentence behind it: “Reached the offer, clicked a CTA, returning visitor. Has not converted yet, prioritize for follow-up.” Each contributing signal is listed individually, positive and negative, so you can see exactly why a viewer ranked where they did instead of trusting a number on faith.

​
The reachability strip

A high score does not mean you can act on it. Every lead and every profile carries a reachability state, and TrackPlay shows it honestly rather than implying a channel that does not exist.
A real email or phone number is on file for this person. You can email or call them directly.
TrackPlay has a hashed email, a hashed phone, or a cross-device cookie for this person, but no raw address or number. You cannot email or call them, but you can upload the hash to a Meta, Google, or TikTok custom audience and retarget them there.
No identity signal at all. TrackPlay knows the session’s behavior and where it came from, and nothing about who it was.
Reachability checks Meta, Google, and TikTok specifically. There is no Microsoft Ads match today.
Most hot leads are anonymous, because a viewer who has not converted has usually not handed over contact details either. That is expected: the score exists to tell you who is worth chasing, and the reachability strip tells you honestly whether you can chase them by name or only by retargeting the browser.

​
Hot Leads vs. All Viewers

Two different lists live under Audience, and they answer different questions. All Viewers is the identity rollup: every profile the identity graph has resolved, most recent first, whether or not they scored high on anything. Hot Leads is narrower and sharper: it is the follow-up list, filtered to people who have not bought and are behaving like they are close.

​
Automatic follow-up

The moment a session’s score crosses 55, TrackPlay fires a lead.hot event into your webhook and CRM-tag pipeline, so a Zapier flow or a CRM automation can pick it up without anyone checking the dashboard. Each session beacons once: a 30-day dedup guard means a lead that stays hot for weeks does not spam your CRM with the same trigger every day.
No plan gates Hot Leads or the reachability strip. Every workspace on every plan sees the same score, the same weights, and the same reasons.