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A form on page load asks for an email before you have earned it. A form at 4:00, right before the reveal, asks for it when they want what comes next. Video → Customize → Lead Capture Form.

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Set it up

1

Choose when it appears

  • First play: as soon as they start watching.
  • At a time: a number of seconds in. This is the one that converts.
  • When the viewer pauses: the moment they disengage, which is usually the moment before they leave. Pair it with copy like “Don’t have time to watch now? Enter your info and we will send it to you.”
2

Decide if they can skip

Turn on allow skip to let them past it, optionally after a delay of up to 60 seconds.A hard gate captures more emails and loses more viewers. Which trade you want depends on whether the list or the sale is the point.
3

Pick the fields

Name, email, phone, and a GDPR consent checkbox. Turn on only what you will use.
4

Send it somewhere

Set a webhook URL to receive the submission.
Turn on pause on show so the video stops while the form is up. A form competing with a talking video gets ignored by both. On the when the viewer pauses trigger it means something slightly different: the video is already stopped, so it holds the video there until they submit.
The form never reappears for someone who has already submitted it, on any trigger. It shows at most once per view, so a viewer who skips it is not asked again every time they pause.

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Designing it

The form has a drag-and-drop canvas, the same one the pause and end screens use. Start from a template and edit, or build it from nothing.

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Where the lead goes

A submission fires the lead.captured event, which reaches everything you have connected:
  • your webhook,
  • Zapier,
  • Meta CAPI and TikTok Events as a Lead event,
  • ActiveCampaign or GoHighLevel, as a contact.
See Webhooks.
The lead is tied to the viewer’s session, so the retention curve, the traffic source and any later sale are all joined to that person. That is the difference between a list and a list you can attribute.